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Search Engine Optimization is the backbone of digital marketing. It is the practice that is going to pay you in the long run. In an e-commerce business you have a broad range of product and service keywords that needs to be visible to your potential users through searches. To keep it on the top of search engine results you need to feed search engines with high quality, relevant content based on your business keywords. That’s the core of it. Everything else from writing titles and adding meta-tags to creating back-links follow the course.
Google AdWords is one of the most popular tools to create ads and run pay-per-click ad campaigns to keep you visible on Google search results. But, that should never be mistaken by just investing money into the promotions. Of course, it is paid advertising and you have to pay for each click on your display or listing ad but that is not all.
For every marketing effort that you make on the digital media, you need content. Your context and your idea get the shape with a supporting content plan. It forms the crux of every communication you drive anywhere.
Digital branding is being increasingly adopted by modern businesses and progressive marketers. The obvious reason is, you have most people and opportunities taking up online platforms.